INTRODUCING ATHENA'S GLOW DRINK
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At MAR Advantage, we don't just aim to disrupt the CPG industry; our goal is to transform lives. We've chosen to cultivate Health & Wellbeing, because they are unstoppable forces for sustainable growth, but above all, because female health & wellbeing are deeply personal to us.
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Today we are proud to introduce ATHENA'S GLOW DRINK, the first VITALITY SUPERDRINK
made BY WOMEN FOR WOMEN with REAL INGREDIENTS to deliver REAL BENEFITS.
ATHENA'S GLOW DRINK - THE FIRST VITALITY SUPERDRINK
Athena’s Glow Drink is a refreshing self-care beverage made with science-backed, real ingredients designed by and for women 45+ to support their physical and unmet wellness needs.
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A Massive Untapped Opportunity To Serve Women
Impressive TAM of Most affluent, highest income globlal segment with real differentiated unmet health needs.
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A New Unique Functional Drink & Premium Brand
A brand & offer designed to meet our target's physical, emotional and social needs in the white space.
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A New Category Backed By Real Insights And Macro trends
In a sea of hundreds of offers in key double-digit growth categories, not even one comes even close to this segment.
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Global Strategy Planning For Winning Local Execution
Best-practice GTM approach from conception to marketing & commercialization to capture the opportunity
